Complete rebranding process of media-link
Overview
I led the complete rebranding and digital transformation of Media-Link, a company specializing in screen and LED installations for retail environments. The project included the creation of a new visual identity and the full redesign and development of the company’s website.
Kathleen Bohren: Visual Identity & Branding, Website Design & Development, Product Presentation, Content Production, Copywriting & Content Structuring
UX design
To ensure a smooth and user-friendly experience, I implemented custom code on this website. Available in four languages, the site automatically adapts to the user's browser language. Each product is presented from head to toe, with close-up views and a 360° video showcase.
Movement
Custom animated icons were created to represent each of the company's services. Several types of videos were produced: two were filmed on-site where the products are installed. In contrast, others were shot in natural environments and enhanced with motion tracking and 3D product models, integrated using Blender and After Effects.
Evolving
The new website reflects Media-Link’s position as a forward-thinking, high-end tech company with nearly 20 years of experience. It improves user engagement through rich visuals, intuitive navigation, and clear messaging—successfully aligning the digital presence with the company’s evolving brand identity.
